Hearing stories of women being diagnosed with breast cancer really made me question the components of everyday antiperspirant and its effect on my well being.
After chatting to my partner, Dr Pranshul Chauhan, he knew the risks of antiperspirant ingredients, especially inorganic aluminum along with propellants and other highly toxic chemicals. I knew that day it was time to find a healthier option..
My search for an effective natural deodorant led me to discover many natural alternatives use baking soda as their bases. However, many of these were either ineffective or irritant towards my skin.
I decided something better could to be created. Starting in my kitchen, I worked up batches of natural deodorants to understand what ingredients would help create a better lasting natural deodorant without resorting to baking soda.
Along with my partners work as a medical doctor, he decided to get involved in further research into the formulation possibilities, focusing on making an effective deodorant product that put well being as the priority.
Having grown up in India, he was well accustomed to the principles of Ayurveda, an ancient medical practice that focuses on the use of naturally derived active ingredients to benefit health.
Using our combined research and inspired by Indian Ayurvedic principles we discovered the benefits of oceanic sourced Magnesium as a base for our healthy natural deodorant and Indeora was born.
Magnesium is a super mineral, responsible for over hundreds of functions in our bodies and more importantly, our unique magnesium formulation helps keep you odour free for up to 24 hours.
After 18 months of research and trialing formulations, we have created our first healthy magnesium deodorant spray scented with natural coconut and vanilla oils.
Our healthy magnesium deodorant is never tested on animals and is made right here in Ireland to the strictest manufacturing standards..
We look forward to helping you make the switch to our healthy deo.